|
|
Product and Marketing Manager • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Producing detailed project plans • Scheduling and assigning work • Monitoring the project to ensure that it conforms to specifications and standards • Risk analysis: identifies possible risks, their likelihood of occurrence and risk reduction strategies. • Developing a productive working relationship with project sponsors, vendors & key clients
• Works closely with business partners to identify and maximize opportunities to use information and technology to improve product, service and/or program business processes. • Reviews, analyzes, and creates detailed documentation of business systems and user needs, including workflow, program functions, and steps required to develop or modify computer programs. • Reviews use cases and other technical documents with IT project staff to ensure business requirements are adequately reflected in technical planning documents. • Prepares routine reports (financial, quality, production, customer service, operational efficiency, market share, etc.). • Analyzes trends and recommends adjustments address and/or capitalize on trends.
|